PETER AIELLO is a strategic marketing leader with 15+ years of experience in partnership development, negotiation, activation planning and execution, and measurement. He brings diverse experience across sports and entertainment, with an ability to connect cross-functional teams to bring forward new and/or innovative solutions. Peter started his career on the team side with the Oakland Raiders before moving to the league side at MLB where he spent nearly six years focused on international brand and market development. Over the past 10 years, he has been on the agency side, looking after partnership strategy and activation for Fortune 100 brands across finance / banking, tech, e-commerce, QSR and building technologies. Peter was born and raised in the SF Bay Area and received his undergraduate degree from Whittier College and Master’s in Sport Management from the University of San Francisco. He moved to New York in 2009, where he met his wife, Julia. They moved back to the Bay Area in 2019 with their two children and now reside in Oakland. In his free time, Peter is on the baseball and softball fields coaching his kids’ teams, with Julia working in their garden, or spending time with friends and family.